JOB GATOR
A job aggregator, tracker and more.
Tools
Figma
Miro
Google Sheets
My Role
UX/UI Designer
UX Researcher
The Problem
After applying to multiple jobs, I felt that the application process was long, tedious and more difficult than it needed to be.
The Process
Research & Define
The application process is too tedious.
Competitive & Comparative Analysis
Card Sorting
Ideate
User Persona
Storyboard
Journey Map
User Flow
Design & Test
Information Architecture
Lo-fi Wireframing
Prototyping
Usability Testing
Hi-Res Wireframing
Competitive & Comparative Analysis
The goal of the competitive and comparative analyses was not to search for features that would assist JobGator in competing with opposing companies, but rather, to collect information on the necessity of certain features and to see how these features either improved or impacted the efficiency of the application process.
Card Sorting
I conducted a Card Sort with two participants to help aid me in my future design for JobGator. Both participants were students currently looking for an internship or job and had prior experience applying using job boards. The purpose of this card sort was to have users group cards into multiple sections in order to help me construct a basic layout of the service based on their perspective.
User Persona
This User Persona was designed based on the average person who would use a job board during their application process. Because this year (2022) I was enrolled in a program where students were tasked with finding a job or internship, some aspects of this persona that were very important in defining the target audience for JobGator, including age, location, experience and technology proficiency were based on the class average.
Storyboard
The rough storyboard I drew helped depict how JobGator would impact a user's daily life. Although I am not an artist, the sketches create a visual example of the way users can simplify the application process and the success they can achieve when utilizing the product.
Journey Map
Because JobGator is a service based on user interaction to track jobs and find recruiters, the user journey map is based on aspects of the design of the user persona, depicting possible actions, touchpoints, and emotions a user might encounter when using JobGator in their job application process.
User Flow Chart
I then created a user flow chart to visually depict how a user would use JobGator. The flow chart represents how a user would reach their objective when using the service and was designed to be simple and accessible to ensure there would be little room to no for error or confusion.
The Design
After careful research, I defined a list of features that would contribute to the efficiency of the application process and moved on to the design stage.
Information Architecture
After analyzing the card sort and selecting a list of features that user's felt aided them in the job application process, I began to design the information architecture. I chose to keep the structure of the application simple, providing the user with easy access to information as well as the content they expect to see when applying for a job.
Lo-fi Wireframing
Using Figma, I designed a series of low-fidelity wireframes. These wireframes were the first steps in designing the actual application itself, as I began to take a user-centric approach, focusing on both accessibility and navigability.
Prototyping
The next step was to prototype the low-fidelity wireframes to prepare for the upcoming usability test I had planned. This prototype consisted of 21 different pages the user would be able to sort through during the usability test.
Usability Testing
During the moderated usability test, I asked my participant(s) to complete three separate scenarios to see if there were any problems or barriers users faced when using the app. Users found the application easy to use and had some helpful critical feedback that I would later incorporate into the design.
The Final Design
