Toksan Anime

To be able to design a solution, I needed to first research what aspects users enjoyed about anime and manga streaming services.

To do this, I set out to find both qualitative and quantitative data to help create a structure for my research.

Firstly, I created a survey that would help collect the qualitative and quantitative data I needed.

I then sent a Google Form in a public discord server dedicated to anime and manga in hopes of finding an ideal set of candidates to conduct further research with.

Next, I created a competitive analysis and SWOT analysis. Because I was looking to simplify anime and manga streaming, I chose CrunchyRoll as I felt it was the most visually outdated service.

These analyses I conducted helped identify important factors of the streaming service that I needed to ensure were present in my future designs (such as accessibility features or interactive content) as well as features that negatively affected my experience.

With 4 participants available to assist in the research, I was able to conduct an unmoderated usability test: a method used in participatory research that allows the user the navigate the product freely without a set list of goals. This unmoderated usability test helped me understand features that confused users and impacted how they used the product.

After the research had concluded, I moved on to the ideation stage. In this stage, I analyzed the data I had collected and began to piece together a simple basis for the design tactics.

The Information Architecture was created based on feedback from the usability testing phase and was designed considerably focused on accessibility and ease of use.

The User Persona was designed based on real data that was collected during the research phase. The user persona details the user pain points, needs and interests that were described during both the survey and usability testing stage.

In the final stages of this project, I translated the data I had collected into a design. Using Figma to design the wireframes and prototypes, I utilized UX fundamentals such as the design heuristics to create an easily navigable, aesthetically pleasing product.

In the lo-fi wireframe, I strived to design a simple UI that provided users with features that they specified "heavily contributed to the positive aspects of the user experience" on CrunchyRoll.

After a series of moderated usability tests were done to reinforce the accessibility of the design, I proceeded to design the hi-res wireframe. The design features a landing page that promotes new episodes of an anime, alongside a list of manga recommendations.